Could the average homeowner sell their own home? Absolutely. Would they have the inside knowledge, connections and resources to do it effectively while maximizing their time and earnings? Probably not. That’s why most owners enlist a specialist (e.g., real estate agent) to manage the process from start to finish.

Benefits enrollments for employer groups are strikingly similar. As a benefits broker, you can handle enrollments on your own—but when you delegate this function to a specialist, you can earn more revenue, provide more value to clients and their employees, and maximize your success.