Benefits communications strategy service from Optavise guides employees to make better healthcare decisions
The average individual sees 5,000 ads a day. Add to that the news stories, emails, Tweets, IMs and other messaging, and it’s no wonder benefits communications get lost or drowned out. Chances are the first few times employees hear something about their benefits, it won’t completely register with them.
Getting employees to take action—to review their current elections, to enroll in their benefits, to read about and understand how a new regulation will affect them, to choose the most cost-effective test or treatment—requires communications that don’t just inform but change a perception or a behavior.
Starting with a written strategy—a plan to succeed—will go a long way towards ensuring that your clients meet their goals for their benefits program.
Key benefits to working with Optavise
Enhanced awareness, knowledge, and appreciation of the benefits package.
More appropriate and cost-effective use of services.
Employees and their family members make more informed choices about their coverage and benefits.
HR and benefits team members can focus on strategic matters and other business priorities.
Do more with Optavise
Engaging employees with benefits that meet their needs provides one of the most significant opportunities for you to get more value out of your benefits programs and improve the employee benefits experience.
Meeting employees where they are
Optavise helps you educate and engage employees throughout the year to drive better healthcare outcomes, increase benefits literacy, improve program participation, and nurture a happier, healthier workforce. This includes the development and delivery of content to employees and their families at each point in the employee lifecycle.
Creating one destination for information
Throughout the employee experience—from candidate to new hire and first-year trainee to seasoned worker—you have opportunities to influence employees’ actions, choices, and long-term outcomes. One of the best ways to leverage these opportunities is to provide a one-stop resource for all the information employees need in every step of their journey.
Making the connection
Engaging employees with benefits that meet their needs provides one of the most significant opportunities for companies to get more value out of their benefits programs and improve the employee benefits experience. Employers must help employees make the connections between benefits so that all benefits are utilized effectively. The more employees know about and understand their choices, the more likely they are to use and value them.