Employer Benefits Communications Strategy Employer Benefits Communications Strategy Employer Benefits Communications Strategy
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Benefits communications strategy

More than ever before, employers must apply a marketing approach to communicating benefits to drive engagement and encourage behavior change.

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Optavise’s benefits communications strategy service guides employees to make informed healthcare decisions.

The average individual sees 5,000 ads a day. Add to that the news stories, emails, Tweets, IMs and other messaging, and it’s no wonder benefits communications get lost or drowned out. Chances are the first few times you tell your employees something about their benefits, it won’t completely register with them. So, how can you make sure your message is heard?

Getting employees to take action—to review their current elections, to enroll in their benefits, to read about and understand how a new regulation will affect them, to choose the most cost-effective test or treatment—requires communications that don’t just inform, but change a perception or a behavior.

Starting with a written strategy—a plan to succeed—will go a long way towards ensuring that you meet your goals for your benefits program.

Engaging employees

Working with our experienced communicators helps you and your employees connect through effective communications. Our writers are experts in communicating clearly, compellingly, and accurately about employee benefits. We act as an extension of your team, so you can focus on your other business priorities.

We listen to your specific challenges and communications needs and develop a comprehensive communication strategy that:
  • Prepares employees to take the steps they need before open enrollment.

  • Drives improved understanding of healthcare and health insurance and use of cost-savings programs.

  • Manages and coordinates benefits content across all vendors, reviewers, and platforms.

  • Generates and preserves the accuracy of all benefits compliance, communications, and enrollment content.

  • Maps delivery channels for each audience, including online, face-to-face, interactive, video, QR codes, text, print, etc.

  • Includes metrics and analytics to measure effectiveness of content and delivery methods.

Key benefits to working with Optavise

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Enhance awareness, knowledge, and appreciation of your benefits package.

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Improve appropriate and cost-effective use of services.

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Drive employees and their family members to make more educated choices about their coverage and benefits.

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Enable HR and benefits team members to focus on strategic matters and other business priorities.

Take the next step

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Do more with Optavise

Engaging employees with benefits that meet their needs provides one of the most significant opportunities for you to get more value out of your benefits programs and improve the employee benefits experience.

Meeting employees where they are

Optavise helps you educate and engage employees throughout the year to drive better healthcare outcomes, increase benefits literacy, improve program participation, and nurture a happier, healthier workforce. This includes the development and delivery of content to employees and their families at each point in the employee lifecycle.

Creating one destination for information

Throughout the employee experience—from candidate to new hire and first-year trainee to seasoned worker—you have opportunities to influence employees’ actions, choices, and long-term outcomes. One of the best ways to leverage these opportunities is to provide a one-stop resource for all the information employees need in every step of their journey.

Making the connection

Engaging employees with benefits that meet their needs provides one of the most significant opportunities for companies to get more value out of their benefits programs and improve the employee benefits experience. Employers must help employees make the connections between benefits so that all benefits are utilized effectively. The more employees know about and understand their choices, the more likely they are to use and value them.